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About Us

Active Outdoors is proud to be part of the Active Country Group established in 2007 with humble beginnings selling horse tack and accessories from a livery yard & riding school in Devon. The groups experience in retail though goes back to 1985 and as we have grown and diversified our business activities we have gained a reputation for supplying quality brands, product knowledge & value to a wide range and diverse group of customers.

Relocation to the Midlands in 2010 led to an expansion of the business creating a huge growth in e-commerce but equally serving the local community in and around the Peak District be it direct to farm or on the high street.

Active Country Group now operates in four key business areas of Country & Outdoor retail and Animal Medicines & Parasitology which although not entirely obvious at first have an overlapping synergy with many of our customers. 

Within our group Active Outdoors takes a fresh approach to great outdoor gear and accessories with offerings for activities such as Trail Running, Walking, Road & Mountain Biking, Shooting, Horse Riding or Sailing instore or online. We are not just your average walkers shop, we have a young vibe about us and know all the ins and outs of the technical, practical or useful products we stock to offer customer choice.

Our flagship retail store is located in Church Street, Ashbourne and as confidence begins to return to the high street the group plans a number of new stores in and around the Peak District and further expansion of our e-commerce offering following our move to a new distribution warehouse early in 2017.

Stocking quality brands such as The North Face, Jack Wolfskin, Musto, Gore Bike & Running, Alan Paine & Toggi to name a few we are always on the lookout for product innovation or style from other quality brands to add to our range.

The North Face Jack Wolfskin Musto Gore Bike Gore Running Alan Paine Toggi

 

Our website allows ordering at your convenience on a device of your choice be desktop, tablet or smartphone and we have a selection of home delivery speeds available or click & collect from our Ashbourne store 7 days a week. Store opening times can be found here.

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